Emilio Potenza

product owner · team leader · senior frontend developer · bioinformatics

Emilio Potenza

Enterprise digital products, from the first solution sketch to delivery, on architectures that refuse to be simple. Seasoned with AI.

Curious? Start here

Selected brands I've worked with

  • Ducati
  • Lamborghini
  • Edenred
  • Eli Lilly
  • Marelli
  • Pramac
  • YOOX Net-A-Porter
  • Aruba

Product Owner at Aruba. Almost two decades of code — from DNA sequencing to frontend architecture.

expertise

What I do

  • Digital products & design systems

    Work on shared frontends combines product ownership, team management and technical direction.

  • CMS & content architecture

    A CMS needs to connect content models, editorial workflows and channels.

  • Brand sites & web experience

    Websites, configurators and apps need to stay consistent across products and markets.

  • eCommerce

    An enterprise commerce platform needs to cover sales, services and after-sales.

  • AI & Machine Learning

    Five years of bioinformatics research produced predictive models, data pipelines and databases.

portfolio

Selected work

2017 – 2026

Ducati

Frontend lead & solution architect (as a consultant)

The brand website, the bike configurator and the CMS behind them, followed for years, up to leading the move to a composable stack.

2021 – 2023

Edenred

Technical team leader (as a consultant)

Frontend technical team leader on a micro-frontend re-platforming of a large employee-benefits platform, delivered with multiple suppliers.

2025 – today

Aruba

Solution design → Product Owner

I first got to know Aruba as a consultant, working on a few of their projects. Now I've taken on the challenge of leading a very capable frontend team through the frontend renewal of some long-standing Aruba products.

Writing

Selected writing

  • Digital

    6 min read

    When frontend becomes a platform

    In a company with many products, frontend work is not just about consistent interfaces. It has to make the decisions teams take together easier to live with.

  • AI

    4 min read

    Is there still room for doubt?

    When a polished answer arrives without verification, our job is to decide what has actually earned our trust.

My inbox is open — ideas, questions, or a decent argument about life, the universe and everything.

Get in touch