Five areas I’ve worked in long enough to have opinions about.

Digital products & design systems

Shared components, pattern libraries, micro-frontends and composable architectures used across many products. My current focus at Aruba, and what I’ve been doing for a decade.

Worked with: Lamborghini · Edenred · Eli Lilly · Marelli · Aruba

CMS & content architecture

Headless CMS, content modelling, and the move off the monolith — including Contentful on large brand sites.

Worked with: Ducati · Edenred

Brand sites & web experience

Designing and running the web presence of brands with many products and many teams: what stays consistent, who decides when it changes, and how fast it loads.

Worked with: Ducati

eCommerce

Enterprise commerce architecture, including after-sales platforms, for large brands.

Worked with: Ducati · Pramac · YOOX Net-A-Porter · Aruba

AI & Machine Learning

A PhD and a postdoc spent building actual ML models, plus R&D project leadership. I apply AI to my own work with judgement: what to delegate, and what to check myself. Research →