Five areas I’ve worked in long enough to have opinions about.

Digital products & design systems

Vision, backlog and priorities are shaped with product teams and stakeholders. The role covers team leadership, decisions shared across frontends and alignment between business goals, architecture and delivery.

Worked with: Lamborghini · Edenred · Eli Lilly · Marelli · Aruba

CMS & content architecture

A CMS needs to connect content models, editorial workflows and channels. On Ducati.com, this includes Contentful and the move from a monolithic platform to a headless, composable architecture.

Worked with: Ducati · Edenred

Brand sites & web experience

The path runs from developing the Bike Configurator to leading the web experience migration, with responsibilities growing from development to solution architecture and product leadership. It also includes projects led for Lamborghini, Eli Lilly, Magneti Marelli and other brands.

Worked with: Ducati

eCommerce

For Pramac, the lead architect role covered the After-Sales Commerce platform. At Aruba, the work began with defining a new commerce initiative and aligning stakeholders.

Worked with: Ducati · Pramac · YOOX Net-A-Porter · Aruba

AI & Machine Learning

The PhD and postdoc combined machine learning, software development and applied research. That experience still provides the test for AI today: start with the data, understand the method, verify the results. Research →