--- title: "Emilio Potenza — Product Owner at Aruba" description: "Product Owner and Team Manager across shared frontends, CMS, brand sites and commerce. Ten years in enterprise software, five in bioinformatics." lang: en canonical: https://potenza.dev/ alternate: it: https://potenza.dev/it/index.md author: "Emilio Potenza" --- > Site index > Markdown pages are indexed at https://potenza.dev/llms.txt product owner · team leader · senior frontend developer · bioinformatics # Emilio Potenza Enterprise digital products, from the first solution sketch to delivery, on architectures that refuse to be simple. Seasoned with AI. [Curious? 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Selected brands I've worked with - Ducati - Lamborghini - Edenred - Eli Lilly - Marelli - Pramac - YOOX Net-A-Porter - Aruba Product Owner at Aruba. Almost two decades of code — from DNA sequencing to frontend architecture. expertise ## [What I do](https://potenza.dev/expertise/) - ### Digital products & design systems Work on shared frontends combines product ownership, team management and technical direction. - ### CMS & content architecture A CMS needs to connect content models, editorial workflows and channels. - ### Brand sites & web experience Websites, configurators and apps need to stay consistent across products and markets. - ### eCommerce An enterprise commerce platform needs to cover sales, services and after-sales. - ### AI & Machine Learning Five years of bioinformatics research produced predictive models, data pipelines and databases. portfolio ## [Selected work](https://potenza.dev/journey/) 2017 – 2026 ### Ducati Frontend lead & solution architect (as a consultant) The brand website, the bike configurator and the CMS behind them, followed for years, up to leading the move to a composable stack. 2021 – 2023 ### Edenred Technical team leader (as a consultant) Frontend technical team leader on a micro-frontend re-platforming of a large employee-benefits platform, delivered with multiple suppliers. 2025 – today ### Aruba Solution design → Product Owner I first got to know Aruba as a consultant, working on a few of their projects. Now I've taken on the challenge of leading a very capable frontend team through the frontend renewal of some long-standing Aruba products. Writing ## [Selected writing](https://potenza.dev/writing/) - Content 1 Aug 2026·4 min read ## [When a website is readable by an agent, too](https://potenza.dev/writing/agent-readable-websites/) A website becomes useful to agents when its information has recognisable sources, explicit relationships, and consistent content. - Digital 1 Aug 2026·6 min read ## [When frontend becomes a platform](https://potenza.dev/writing/the-shared-frontend/) In a company with many products, frontend work is not just about consistent interfaces. It has to make the decisions teams take together easier to live with. - AI 1 Aug 2026·4 min read ## [Is there still room for doubt?](https://potenza.dev/writing/is-there-still-room-for-doubt/) When a polished answer arrives without verification, our job is to decide what has actually earned our trust. My inbox is open — ideas, questions, or a decent argument about life, the universe and everything. [Get in touch](https://potenza.dev/contact/)